It’s all about a turn of phrase…

I recently finished a great booked called, Do the Right Thing (can’t remember the author’s name, no age jokes please).

And here’s what I learned…

When trying to dispel myths about a particular issue, we often state the myth, and then offer an explanation about why that statement is a myth and not true i.e. People who live in poverty don’t work (which isn’t true as we all know).

What the research states is that people remember the myth statement as true! (you will need to read the book to get all the technical stuff).

The book is chalk full of useful information for communicators (written by a public relations guru) on social issues.  Worth a read!